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MicroAutomation Provides a Self-Service Solution for Tracking Customer Satisfaction to a Major Satellite Radio Company

MANASSAS, VA- September 27, 2007 MicroAutomation, a leading systems integrator of contact center solutions, announced that they have developed and deployed a Self-Service Survey solution for a major satellite radio provider.   This Solution will allow callers to respond to a short survey using self-service automation - providing valuable data on opportunities to improve satisfaction levels on products, online services, programming and subscription/account issues.

“This solution gives the satellite radio provider an easy and comprehensive way to gauge its subscriber services,” said Dan Abernathy, Vice President of Sales & Marketing for MicroAutomation.  “The solution selects random callers, gives them the option of participating in the survey, and then stores the callers’ responses which can be accessed in user-friendly reports for valuable customer information. The feedback received is invaluable as it assists in continuously improving the overall customer experience. “

MicroAutomation’s Self-Service Survey solution enables companies to easily modify survey questions when necessary and can route callers to the survey based on easily-tailored business rules.  The application also has the option of providing negative feedback alerts – giving companies the opportunity to address customer complaints by routing the caller to a live agent immediately or offering to collect the caller’s contact information so they can be called back by a customer service specialist.   

About MicroAutomation, Inc.

MicroAutomation is a leading systems integrator offering an extensive range of call center technology solutions and professional services.  Since 1991 MicroAutomation has designed, developed and implemented solutions worldwide in a variety of industries.   MicroAutomation solutions help companies maximize the efficiency of their call center infrastructures and empower their customer service strategies.  For more information, visit us at www.microautomation.com.